Clarity and Confidence for Your Child’s Educational Journey
Journeys Edu helps families, schools, and organizations make thoughtful, strategic decisions across TK–12, boarding, and college pathways.
Guidance rooted in nearly 20 years of admissions and enrollment leadership.
For Families
Trusted Guidance Through Each Stage of Your Child’s Path
Navigating school admissions in the San Francisco Bay Area and beyond can feel overwhelming. Journeys Edu provides calm, strategic advising that helps families understand school fit, interpret admissions expectations, and make decisions that support long-term growth.
We support families with:
TK-12 independent school admissions
Competitive East Bay high school pathways
Boarding school planning and applications
School transitions and environment realignment
Early strategic planning for college readiness
Interviews, storytelling, and authentic application guidance
Your child deserves clarity, and you deserve a partner who understands the full educational landscape.
For Schools
Strategic Enrollment and Admissions Support for Schools
Journeys Edu partners with independent and parochial schools to strengthen enrollment, refine messaging, and support admissions teams through periods of change or growth.
We help schools with:
Enrollment strategy and market positioning
Funnel assessment and process optimization
Messaging, narrative, and parent communication
Financial aid analysis and award strategy
Interim or fractional admissions leadership
Team coaching and professional development
Schools choose Journeys Edu for insight rooted in real admissions leadership, not external theory.
For Organizations & EdTech Partners
Insight Into Family Experience and Enrollment Behavior
Education-facing organizations turn to Journeys Edu for strategic guidance informed by years of direct experience with families, admissions committees, and institutional decision-making.
We support organizations with:
Product and service design grounded in admissions behavior
UX improvement for family-facing platforms
Market and trend analysis across K-12 and higher education
Advising on school partnerships and user onboarding
About Journeys Edu
Led by an Admissions & Enrollment Expert
Journeys Educational Advising was founded by David Lazo, an educational consultant with nearly two decades of experience across independent schools and higher education. His leadership roles at College Prep, Woodside Priory, Bentley, Stanford, and Vanderbilt shaped a unique perspective on how students grow, how schools make decisions, and how families navigate critical transitions.
David is known for his strategic clarity, whole-child lens, and ability to bring calm insight to complex educational choices. His work bridges the needs of students, families, and institutions, making Journeys Edu a trusted partner across all stages of the educational journey.
Why Journeys Edu
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Our background spans TK–12 admissions, boarding school recruitment, and selective college admissions. Very few consultants offer that breadth or understand how today’s school decisions affect tomorrow’s opportunities.
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The East Bay and broader San Francisco Bay Area have unique pressures, patterns, and expectations. I provide insight into school cultures, leadership dynamics, fit considerations, and enrollment trends that families cannot find online.
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AI tools can help families generate drafts. What they cannot provide is human judgment. Schools make decisions based on readiness, emotional fit, parent partnership, and how they interpret each signal in an application. We help families navigate those nuances with honesty and care.
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Our style is clear, direct, and grounded. Families often tell us that the peace and confidence they feel is as valuable as the strategy itself.
Let’s Build a Clear Path Forward
Whether you’re exploring next steps for your child or seeking strategic guidance for your school, Journeys Edu provides the clarity and insight to help you make confident decisions.